An I.D.E.A to channelise Empowered Customers.

Empowered consumers are more potent than ever asserts Josh Bernoff, Sr. VP at Forrester Research, and they use the social media tools to share their experience of your product or service. And their influence is growing, Marketers need to treat them as a channel, How you do that is captured in this acronym:

I.D.E.A

I = Identify your mass influencers.

D= Deliver grounds for customer satisfaction.

E= Empower with Mobile Information. Make it easy for these influencers to spread your message.

A = Amplify your Fan Activity. Find the people who like your products or service and get them talking.

More from the man himself in this video: