Mobile video and photo sharing apps are continuing to gain popularity with brands seeking to reach younger audiences. One of the most talked about apps following SXSW is Meerkat. So what is Meerkat and how are marketers using it to create brand experiences that build relationships with consumers?
This article is part of an 8 part series to help you develop more confidence in the pursuit of your goals. Here is a list of all articles within this series: Improving Self-Esteem Transform Your Self-Concept Boosting Self-Confidence Developing Self-Worth Building a Healthy Self-Ima
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.
Generation Y has become s
Are tomatoes a fruit? The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information. If we put someone in the category of, "frequent business traveler," we can apply
In one of its cover stories published in 2012, The Strategist showed how brands that were known to consumers vaguely in the past became top of mind and leaders in their categories after a successful advertising campaign. It is time to flip that idea and look at the other side of the story.
For the past few years, I’ve been talking quite a bit here on The Sales Lion about the power of Insourcing. Simply put, I feel most companies are grossly under-utilizing their existing employee base to produce content—be it text, video, or audio. In order to overcome this issue and he